1. Set Up Profiles on Multiple Review Sites
Consider all the sites that are relevant to your business: Yelp, Angie’s List, Google Local, Yahoo Local, LinkedIn, TripAdvisor, and CitySearch. Even if you don’t think you are in a review-driven industry like restaurants and hospitality, general review sites like TrustLink and Trustpilot are great (Trustpilot has the added benefit of showing up on Google).
2. Ask Your Customers
Want to know the best way to increase the number of reviews for your business? Just ask. Your customers understand how important reviews are to your business, and as long as you provide an excellent product or service, they won’t be annoyed if you ask for a review. Don’t wait too long: customers are more likely to give you feedback right away.
The next time a customer compliments you via email, phone, or in person, mention that you’d appreciate if they left the same feedback in an online review on Trustpilot, Yelp, or the review site of their choice.
3. Make It Easy to Leave Reviews
Unless someone has a negative experience to share, the average customer is not going to look for ways to leave your company a review. That’s why you need to ask them to post a review and make it as easy as possible for them to do so. Put direct links to your review profiles in multiple places; for example, a follow-up email, newsletter, and your website. Yelp offers downloadable “Find us on Yelp” banners that you can use on your website or print out for your store.
4. Incent (but Don’t Buy) Reviews
Sometimes even your most satisfied customers need some extra incentive to take time out of their busy schedule to write a review. Offering a small incentive is a good way to show your appreciation. You just need to make sure your offer is for writing a review, and not for writing a good review. Monthly giveaways, where you choose one reviewer at random, are effective ways to encourage reviews, and there’s no semblance of a transaction where you are paying for a review.
5. Thank Your Reviewers
If the review site allows it, thank each person who reviews your product or service. In addition, you can even surprise a top reviewer by sending them a discount code or freebie after they’ve posted a review. This simple act will turn a satisfied customer into an incredibly loyal evangelist.
6. Make Reviews a Part of Your Work Processes
Make sure that all customer service and sales employees understand the importance of soliciting reviews from the customers they work with. At our company we saw the number of reviews rise after implementing an incentive program where employees receive a cash bonus for any reviews (for example, 3 reviews=$100; 15 reviews=$750). Choose whatever kind of bonus and program makes sense for your business. It’s just an added incentive to help employees remember to ask for a review. Given the importance of reviews in the customer decision process, this is one of the most effective ways to spend your marketing dollars.
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